The last 3 draft posts have the Title as (x)?! where x is MSD, MBA and Critic... Does this really reflect my state of mind over the last 1 week? not sure...
Posting one now.
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Ok, Dhoni does look good with the new short cropped hairstyle. I saw photos of his old hairstyle and wondered how admakers could've bothered to sign him with the previous long hairstyle...
also couldn't imagine what viewers would've felt seeing with the long hair flying all over the place while jumping for a catch or while running between the wickets! well i never saw a single match at that time.
Guess maybe thanks to his hairstyle, Orient PSP Fans would've got highly interested in signing him for their fan ad!!
Ok, coming back to the point, eventhough i like his looks, it's quite an irritating task to watch him in all the TV ads that too consecutively.
That's exactly what happened 2 days ago. It was around 8.30pm. Switched on TV and in a tamil channel, Dhoni was revealing the secret about "Boost" energy. In the next ad, he was asking all the viewers to use their tongue for the new flavour from Lays and also giving a number to send in their vote.(BTW, this is one of the creepiest ads...and dhoni's acting is the worst...). Next came the Sonata watch ad where i never understood what he is trying to do and what this ad is really meant for!
This was too much to take at a shot and switched to a news channel. Here Dhoni from chennai tries to scare the fast bowlers with his bat. This is the worst depiction of tamilians. We neither speak such a bad accented English nor use the word "rascal" as projected in the ad.
So in a matter of 30 mins, among 6 ads watched, 4 had dhoni's presence.
Don't these admakers think of the possible negative impact dhoni might have on viewers when the viewers see him in so many ads? Or do people don't get irritated?
I guess maybe the probability of seeing all the ads at one shot is quite less.
On a side note, I never understood how a star's promotion boosts a product's sales. I can't think of any product which i purchased due to a star's promotional influence. Ofcourse i am highly interested in buying a Ferrari,thanks to Schumi's influence.
But it still doesn't seem to fit in my budget though ;)
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3 comments:
I think MSD has been busy pre & post IPL raking in the ads. I like his acting in most of them (better than Saif in the Lays and find the pepsi ad funny)- but there are just too many now. Over the weekend I have seen his ads for atleast Pepsi, Sonata, Lays, Videocon, Milk Shakthi, Big Bazaar, Boost, Brylcreem, posters for Aircel, ramp for Peter England (shown in a news channel)...
Hi RS,
Yes, very true.
As per this ET News, http://economictimes.indiatimes.com/News/News_By_Industry/Services/Advertising/Dhoni_pips_Sachin_to_top_spot/articleshow/3094828.cms
his brand value seems to be higher than Sachin.
PS:Guess this blog forced you to create a new blogger profile for posting comment. Thanks :)
My other blog is ipl08 (wordpress) thinking about writing something else but have not gotten to it :-)
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